Drÿppe Sauna
As the first sauna of its kind in Freeport, Drÿppe needed to introduce not just a service, but a new ritual and rhythm for the community. Across the logo, printed materials, and spatial touchpoints, the brand communicates a sense of becoming. The design language is timeless, tactile, and deeply human, capturing the essence of a place where transformation begins from within.
Industry
Hospitality, Wellness
Type of Work
Brand Strategy, Creative Direction, Art Direction, Brand Identity, Logo Design, Web Design, Signage, Merch
With wabi-sabi principles, we celebrate the imperfect and impermanence of design and how that's reflective of our customers and their experience. The visual system centers on organic textures, muted earth tones, and a steam-inspired shape language that echoes the shifting states of heat, breath, and renewal.
