Bartaco
Margarita March is a digital campaign identity created for Bartaco to spotlight a month-long series of weekly margarita variations. The campaign blends a bold visual energy using vibrant ingredients and playful scenes and props to keep each flavor drop feeling fresh, celebratory, and unmistakably part of a unified collection.
Industry
Bar & Restaurant
Type of Work
Creative Direction, Art Direction, Campaign Identity, Set Design, Menu Design, Prop Styling
We focused our art direction, campaign identity, and set design by building a flexible visual world that pairs bold color stories with playful, unexpected compositions. Each week’s margarita received its own curated scene, styled to highlight its ingredients and personality while still aligning with the broader campaign system.
