Lucky Cheetah
With Lucky Cheetah, we undertook the challenge of creating a brand that rang true to the rich traditions of Cantonese cuisine and cast it in a modern context.
Industry
Bar & Restaurant
Type of Work
Creative Direction, Art Direction, Brand Identity, Logo Design, Illustration, Menu Design, Signage, Merch
Awards
Silver Award for Brand Identity - 2025 Broderson Awards
Our brand identity system conveys a lounge atmosphere paired with innovative fine dining. We drew from mid-century finishings, calligraphic-inspired typography, and classic Chinese zodiacs to create a series of marks and illustrations used across plate ware, signage, menus, and interiors.
